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If you're been marketing online for any length of time, you probably know that copywriting is the single, most important factor that will make the difference between your success and failure online.

What is Copywriting?

Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act - to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.

Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media.


Copywriters write the words used in advertisements for newspapers, radio, television, magazines, and other media. Copywriters may also write publicity releases, promotional or informational booklets, sales promotion materials, or they may work on merchandising campaigns. They sometimes write radio and television commercials or trade journal articles about products or services.

What is the role Copywriter?

A copywriters work dependent upon the type of agency may include:

  • Meeting with the account management team to discuss client requirements and background to the product;

  • Working in a close-knit creative partnership with an art director to generate workable concepts and ideas;

  • Writing clear, persuasive and original copy;

  • Submitting ideas and discussing progress with the creative director;

  • Amending and revising campaigns according to feedback from the creative director or clients;

  • Working on several campaigns at once, under pressure and to tight deadlines;

  • Carefully proofreading copy to check spelling and grammar;

  • Overseeing campaigns through the production stage to final completion;

  • Casting actors for TV and radio work, listening to voice tapes;

  • Liaising with production companies, photographers, typographers, designers and printers;

  • Keeping up to date with popular culture and trends;

  • Advising 'would be' creatives and reviewing portfolios.

What is the salary package of Copywriter?

These figures are purely for guidance only. Salaries may vary for the area the job is situated in, age, experience along with a host of other factors.

The average wage for Copywriters is about $40,000 per year. Assistant Copywriters earn from $27,000 to $35,000 per year. Senior Copywriters can earn $100,000 per year or more. Agency Copy Chiefs can earn up to $125,000 annually. Creative Directors, who supervise the art as well as copy work and who are responsible for the entire process, earn up to $200,000 a year.

Starting salaries vary greatly depending on the size of agency and geographical location and range from 8,000 - 15,000 in the regions to 12,000 - 18,000 in London.

The Internet has proven to be an incredibly powerful tool for copywriters looking to make a living through writing. Web content writers are one of the fastest growing segments of the copywriting profession worldwide.

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